2020 mike’s HARDER® Vegas Sweepstakes


NO PURCHASE NECESSARY.  A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING.  This SWEEPSTAKES is open only to the legal residents of the 48 contiguous United States and the District of Columbia who are 21 years of age or older at time of entry.  Void in Alaska and Hawaii and wherEVER prohibited or restricted by law. 

  1. Eligibility: This Sweepstakes is open only to legal residents of the 48 Contiguous United States and the District of Columbia who are 21 years of age or older at the time of entryVoid in Alaska and Hawaii and wherever prohibited or restricted by law.  Employees, officers and directors of the following entities and members of their immediate families (defined as parent, child, sibling, spouse) or same households (whether related or not) are NOT eligible to enter the Sweepstakes or win a Prize: Mark Anthony Brands Inc. and its parent company, subsidiaries, divisions, affiliates, Prize suppliers, advertising and promotion agencies (including HP2), as well as alcohol beverage licensees (i.e., alcohol beverage suppliers, importers, wholesalers, distributors and retailers).   By participating in the Sweepstakes, entrants agree to abide by and be bound by these Official Rules and the decisions of Sponsor and HP2 (the independent judging organization) which shall be final and binding in all respects.  All federal, state and local laws apply.
  1. Sweepstakes Period: Sweepstakes begins at 12:00:01 a.m. (ET) on February 1, 2020 and ends at 11:59:59 p.m. (ET) May 31, 2020.
  1. How to Enter: There are two (2) ways to enter this Sweepstakes.

Method No. 1:  On-line Entry Via Text Link.  During the Sweepstakes Period, text “VEGAS” from your handset addressed to shortcode 55678. You will receive one (1) reply text message with a link to the Sweepstakes Website (https://hp2win.com/VEGASOL/).  If you advise that you are 21 years or older, complete and submit the on-line entry form with all required information to receive one (1) entry in the Sweepstakes.  Sending text with “VEGAS” alone will NOT result in entry. A text messaging two-way capable handset and digital service are required.   Check your phone capabilities for specific text messaging instructions.

Method No. 2:  On-line Entry.  During the Sweepstakes Period, you may also visit the Sweepstakes Website without use of the link. If you advise that you are 21 years or older, complete and submit the entry on-line entry form with all required information to receive one (1) entry in the Sweepstakes.

Regardless of entry method utilized:

      • A valid e-mail address is required. All entries must be received no later than 11:59:59 p.m. (ET) on May 31, 2020.  Receipt of entry may be acknowledged but such acknowledgment does not constitute any representation of eligibility for the Sweepstakes nor is it otherwise binding upon Sponsor.  All entries become the sole property of the Sponsor and receipt of entries will not be acknowledged (except perhaps as noted above) or returned.  No alterations or forged entries are permitted.  Prize will be awarded to the name corresponding to the e-mail address from which the e-mail transmission originated.
      • If you choose to enter the Sweepstakes on-line by using a mobile device including via Entry Method No. 1:  Message and data rates and/or other fees may apply.  You may be charged by your wireless carrier for entering the Sweepstakes on-line via mobile device (for Entry Method No. 1, this includes charges for text messages sent and received). It is therefore recommended that you consult your wireless carrier’s pricing plan BEFORE entering the Sweepstakes on-line via mobile device.  Not all mobile devices offer wireless Internet access or text message capability and wireless Internet access/text messaging may not be available in all areas.
  1. Entry Restrictions: Limit one (1) entry per person (12:00:01 a.m. (ET) until 11:59:59 p.m. (ET)) during the Sweepstakes Period, regardless of the method of entry.  Violation of this entry limit will result in only the initial entry being accepted.  But Sponsor reserves the right to void all entries (and disqualify entrant from the Sweepstakes altogether as well as to prohibit such entrant from participating in future promotions offered by Sponsor) if Sponsor determines in its sole discretion that a given person has engaged in egregious, blatant or repeated violations of the entry limit.  Proof of submission of entry form does not constitute proof of receipt of same or proof of entry.  All entries become the sole property of the Sponsor.  Sponsor and its agencies assume no responsibility for late, lost, illegible/garbled, incomplete, damaged, inaccessible, corrupted or jumbled entries/text messages/SMS transmissions or mail entries (as applicable), regardless of cause; and, all such entries void.  Sponsor and its agencies are also not responsible for postage due mail. 
  1. 5. Prize: One (1) Grand Prize will be awarded.  Winner will receive a trip for winner and *one (1) guest to Las Vegas, NV.  Winner’s guest(s) must be 21 years of age or older and must sign and return a Guest’s Liability Release and Publicity Release (where lawful) prior to issuance of travel documents.  Trip includes round-trip coach air travel for each winner and one (1) verified guest from a major commercial airport nearest winner’s residence**, four (4) days/three (3) nights hotel accommodations for each winner and one (1) guest based on double occupancy (standard room) and one (1) $2,000 Gift Card (issuer of Gift Card to be determined by Sponsor in its sole discretion; Gift Card is subject to Terms and Conditions of Use as indicated thereon.).  Trip must be booked by August 15, 2020 but can be taken up until March 1, 2021.  Dates to be chosen by winner and subject to Sponsor’s approval at its sole discretion.  While Sponsor will seek to accommodate winner’s preferences, winner may not receive his/her first choice of dates and Sponsor disclaims any and all liability in conjunction therewith.  Trip must be taken during non-peak times.  Blackout dates and other restrictions apply.   Travel arrangements must be made using Sponsor’s designated travel agent.  Prize travel not eligible for frequent flyer miles, rewards points or other “perks.”  Grand Prize winner and winner’s guest must travel together on same itinerary as set by Sponsor in its sole discretion.  It is the responsibility of the winner and their guest, if any, to possess valid travel documentation (i.e., driver’s license or passport) prior to travel.  All other expenses not specified in these Official Rules (e.g., meals and incidentals) are the sole responsibility of the winner.  No other prize will be awarded.  Approximate Retail Value of prize:  up to $6,500.00.  Should actual value of Grand Prize be less than the stated Approximate Retail Value, winner will not receive the difference in cash or otherwise.  Sponsor has not obtained accident, property, life or other insurance of any kind on behalf of winner and guest in conjunction with prize travel including hotel stay and any additional excursions; if desired, winner and guest(s) are solely responsible for securing same at their sole expense.

*If a winner chooses to travel without a guest, he/she will receive the Grand Prize in increments appropriate for a single traveler (i.e., the winner him/herself) and no substitute prize or compensation will be awarded in conjunction therewith.

**If winner’s residence is within reasonable driving distance of Las Vegas, NV (as determined by Sponsor in its sole discretion), he/she will be responsible for ground transportation; and, a winner will not receive any substitute prize or compensation in conjunction with such substitution.

Alcohol beverages are not part of prize.  Winner and guest must conduct themselves at all times in a socially responsible, appropriate and well-behaved manner ; failure to do so will result in immediate termination of trip for winner and/or guest and Sponsor shall have no further liability or obligation to winner and/or guest, as applicable.   

  1. Winner’s Determination/Odds: Winner will be determined in a random drawing on or about June 8, 2020 by HP2, an independent judging organization, whose decisions will be final in all matters relating to this Sweepstakes.  Odds of winning will be determined by the total number of eligible entries received.  The winner will be notified by text message, e-mail, mail or phone (specific method[s] of notification being of Sponsor’s sole choosing as well as depending upon method of entry) on or about June 8, 2020 and will be required to sign an Affidavit of Eligibility, Liability and Publicity Release (where lawful) within five (5) business days of notification (or such shorter time period as may be indicated on winner notification material) or Prize will be forfeited and may be awarded to another winner at Sponsor’s sole discretion, time permitting.  In the event of noncompliance with this requirement or if a potential winner cannot be contacted for any reason, Prize will be forfeited without compensation of any kind and an alternate winner may be selected, time permitting. 
  1. General Conditions: Entry in the Sweepstakes constitutes an entrant’s full and unconditional agreement to abide by and accept the terms and conditions of these Official Rules.  No Prize substitution except at Sponsor’s sole discretion.  Prize is not redeemable/exchangeable for cash (except for Gift Card component of same, where required by law).  Prize is not transferable except with Sponsor’s prior consent which may be granted or withheld in its sole discretion without liability of any kind.  All federal, state and local taxes on Prize are winner’s sole responsibility.  By accepting said Prize, winner waives the right to assert as a cost of winning said Prize, any and all costs of redemption or travel to redeem said Prize and any and all liability that might arise from redeeming or seeking said Prize.  All costs and expenses associated with a Prize acceptance and use that are not specified herein are the sole responsibility of winner.  Winner also accepts sole responsibility for any miscellaneous costs relating to acceptance of said Prize.

Taxes on the Prize are winner’s sole responsibility.  If value of Prize is $600 or more, winner will be issued W-9 IRS Tax Form with the Affidavit of Eligibility, Liability and Publicity Release Form and a subsequent 1099 IRS Form.  Upon receipt of Prize, winner shall be required to comply with any and all applicable federal, state and local law, rules and regulations.


  1. Releases: By participating, entrant indemnifies, releases and agrees to hold harmless (a) Mark Anthony Brands Inc., its respective parent company, subsidiaries, divisions, affiliates, Prize suppliers, and advertising and promotion agencies (including HP2); and (b) the directors, officers, agents, representatives, shareholders, employees, successors and assigns of any of the above organizations; from any and all liability arising from participating in the Sweepstakes, any Sweepstakes-related activity and/or the acceptance, receipt, possession or use/misuse of said prize (as applicable).  Without limiting the foregoing, Mark Anthony Brands Inc., makes no representation, warranty or guarantee of any kind regarding said prize; this includes but is not limited to the warranty of merchantability or fitness for intended purpose.  Except where prohibited by law, acceptance of said prize constitutes a winner’s agreement to the use of his/her name, address (city, state), likeness, voice, photograph or other indicia of persona and/or statements regarding the Sponsor or the Sweepstakes for advertising, publicity and trade purposes by Sponsor and its designees, without further compensation or any notice or approval of any kind.
  1. Text Message Entry Conditions: By participating in the Sweepstakes, you authorize Sponsor to communicate with you by text messaging solely regarding Sweepstakes participation for the duration of the Sweepstakes.  In case of dispute as to identity of a text message entrant, entry will be declared made by the authorized account holder of the cellular provider. “Authorized Account Holder” is defined as the natural person who is assigned a number by the cellular provider or as shown on the cellular provider’s records. Sponsor and its agencies are not responsible for text message communications/entries not received due to lost, failed delayed or interrupted connections or miscommunications, or due to other electronic malfunctions, delays, or errors of any kind in the transmission or receipt of text message communications/entries. Sponsor is not responsible for incorrect or inaccurate entry information, whether caused by any human or technological error that may occur in the processing of text message communications/entries in this Sweepstakes.  Any other attempted form of entry not specified herein is prohibited; no automatic, programmed, robotic or similar means of entry are permitted.
  1. Improper Conduct: Sponsor, in its sole discretion, may disqualify any entrant from participation in or use of any or all portions of this Sweepstakes, and refuse to award said Prize if entrant engages in any conduct Sponsor deems to be improper, unfair, otherwise adverse to the operation of the Sweepstakes or detrimental to other entrants of the Sweepstakes.  Such improper conduct includes, without limitation, falsifying personal information required during entrant registration or Prize claim, violating any term or condition stated here, accumulating entries through methods such as automated computer scripts or any other programming techniques, allowing others to use entrant’s personal information for the purpose of accumulating entries, or intentionally trying to defraud, reverse engineer, disassemble or otherwise tamper with the computer programs/technology in connection with this Sweepstakes.  Entrants agree that Sponsor may void said Prize that entrant may have won and/or require the return of said Prize that entrant may have won as a result of such improper conduct.  Entrant further acknowledges that any forfeiture of said Prize and/or return of said Prize shall in no way prevent Sponsor from pursuing other avenues of recourse such as criminal or civil proceedings in connection with such conduct.
  1. Sponsor’s Rights: Sponsor reserves the right, in its sole discretion, to cancel, abbreviate, or suspend this Sweepstakes should it be compromised by computer virus, program bugs, non-authorized human intervention or other causes beyond the control of the Sponsor, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order or regulation, order of any court or jurisdiction, without any compensation or liability to any entrant.  Sponsor is not responsible for any typographical, technical, or other error in the printing of the offer, administration of the promotion or in the announcement of Prize.  In the event there is a discrepancy or inconsistency between the disclosures or other statements contained in any sweepstakes materials and the terms and conditions of the official rules, the official rules shall prevail, govern and control.

Sponsor assumes no responsibility for any damage to an entrant’s or any other person’s mobile device which is occasioned by participating in the Sweepstakes or for any computer system, phone line, hardware, software or program malfunctions, or other errors, failures, delayed computer transmissions or network connections that are human or technical in nature.  Without limiting the generality of the foregoing, Sponsor is not responsible for lost, interrupted, inaccessible or unavailable networks, servers, satellites, Internet service providers, or other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone or cable transmissions; or for any technical malfunctions, failures, difficulties or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information.  The preceding expressly includes but is not limited to any text message communications sent by or sent to Sponsor which is not properly and timely received and accessible by Sponsor or its agencies for any reason.  Sponsor has the right, in its sole discretion, to disqualify any individual who is found to be tampering with the entry process or the operation of the Sweepstakes, to be acting in violation of these Official Rules, or to be acting in an sportsman-like or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Sweepstakes, or to annoy, abuse, threaten or harass any other person, and Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law.  Sponsor reserves the right to modify, suspend, or terminate the Sweepstakes if it determines, in its sole discretion, that the Sweepstakes is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions or other causes beyond Sponsor’s control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper play and/or feasibility of the Sweepstakes as contemplated herein.  If the Sweepstakes is modified, terminated or suspended, Sponsor will select the winner from all eligible, non-suspect text message entries received and all eligible mail entries received or otherwise in a manner determined by the Sponsor in its sole discretion to be fair, appropriate, and consistent with these Official Rules.  Inclusion in such drawing (for text message entries, to the extent feasible) shall be each entrant’s sole and exclusive remedy under such circumstances, and, if not feasible (for text message entries), Sponsor shall not have any liability of any kind.  Only the type and quantity of prize described in these Official Rules are available to be won in the Sweepstakes.  These Official Rules cannot be modified or amended in any way except in a written document issued in accordance with law by duly authorized representatives of Sponsor.  The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision.  In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

  1. Disputes: This Sweepstakes is governed by the laws of the State of Illinois, without respect to conflict of law/choice of law doctrines of Illinois (or of any other jurisdiction which would lead to the application of the law of any jurisdiction other than Illinois). To the fullest extent permitted by law, as a condition of participating in the Sweepstakes, entrant agrees (a) that any and all disputes regarding the Sweepstakes which cannot be resolved between the parties shall be resolved individually, without resort to any form of class action, exclusively before a federal or state court located in Cook County, Illinois; (b) to the personal jurisdiction of such courts and to waive any right of inconvenient forum, change of venue or any like right; (c) that any claims, judgments and awards shall be limited to actual out-of-pocket costs incurred in entering the Sweepstakes (if any), but in no event attorney’s fees, with all other forms of remedy – including but not limited to punitive, incidental, or consequential damages and injunctive relief – being expressly waived.
  1. Winner’s List: For winner’s names, please send a self-addressed stamped envelope to “VEGAS”, 328 S. Jefferson Street, Suite 1050, Chicago, IL 60661.  All requests must be received by July 13, 2020.  Winner’s name will be available after July 27, 2020.

Sponsor:  Mark Anthony Brands Inc., Chicago, IL  60661

© 2020 Mike’s Hard Lemonade Co., Chicago, IL.  www.mikeshard.com ® is a registered trademark and ™ is a trademark of Mike’s Hard Lemonade Co.