mike’s HARDER® “Dude That’s Migos” Sweepstakes


NO PURCHASE NECESSARY.  A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING.  This SWEEPSTAKESis open only to the legal residents of the United States and the District of Columbia who are 21 years of age or older at time of entry.  Void wherEVER prohibited or restricted by law. 

  1. Eligibility: This Sweepstakes is open only to legal residents of the United States and the District of Columbia who are 21 years of age or older at the time of entry.  Void wherever prohibited or restricted by law.   Employees, officers and directors of the following entities and members of their immediate families (defined as parent, child, sibling, spouse) or same households (whether related or not) are NOT eligible to enter the Sweepstakes or win the prize: Mark Anthony Brands Inc., UMG Commercial Services, Inc. dba Universal Music Group Brands, (hereinafter “UMG”), the management/representation of Migos, their respective companies, subsidiaries, divisions, affiliates, prize suppliers, advertising and promotion agencies (including HP2 Promotions), as well as alcohol beverage licensees (i.e., alcohol beverage suppliers, importers, wholesalers, distributors and retailers).   By participating in the Sweepstakes, entrants agree to abide by and be bound by these Official Rules and the decisions of Sponsor and HP2 Promotions (the independent judging organization) which shall be final and binding in all respects.  All federal, state and local laws apply.
  1. Sweepstakes Period: Sweepstakes begins at 12:00:01 a.m. (ET) on November 4, 2019 and ends at 11:59:59 p.m. (ET) December 31, 2019.  However, the sweepstakes will begin in the following states on November 20, 2019 at 12:00:01 a.m. (ET):
          1. Alabama
          2. Florida
          3. Maryland
          4. New Jersey
          5. New York
          6. Pennsylvania
          7. West Virginia
  1. How to Enter: There are two (2) ways to enter this Sweepstakes.

Entry Method No. 1 – Text:  During the Sweepstakes Period, send a Text Message Entry (“TME”) by texting “MIGOS” from your handset addressed to short code 55678.   A valid TME will receive an automatic reply substantially in the form as follows:  “Thx for ur Text!  You must be 21+ to enter.  Reply w/birthdate in format MM/DD/YYYY.”  Once you send the text message and if you are 21 or older, you will be automatically entered into the Sweepstakes.  You will be charged for all text messages sent and received from your handset according to the terms in your individual Calling Plan with your cellular provider.  All entries must be received no later than 11:59:59 p.m. (ET) on December 31, 2019.  Receipt of entry may be acknowledged but such acknowledgment does not constitute any representation of eligibility for the Sweepstakes nor is it otherwise binding upon Sponsor.  All entries become the sole property of the Sponsor and receipt of entries will not be acknowledged (except perhaps as noted above) or returned.  No alterations or forged entries are permitted.  All entrants must have a text messaging two-way capable handset and digital service in order to enter the Sweepstakes using the text messaging method.  Prizes will be awarded to the name corresponding to the phone number from which the text message originated.  Message and data rates apply to use of Entry Method No. 1.  Please consult your wireless service provider regarding your pricing plan BEFORE using Entry Method No. 1 to enter the Sweepstakes.  Not all wireless providers feature necessary service to participate in the Sweepstakes via Entry Method No. 1.  Check your phone capabilities for specific text messaging instructions. Text messaging service is not available in all areas.

Entry Method No. 2 – Mail:  To enter without submitting a text, during the Sweepstakes Period print your name, address, date of birth, telephone number, and “MIGOS” Sweepstakes on a

3” x 5” card and mail in an envelope to:  HP2 Promotions, P.O. Box 40216, Phoenix, AZ 85067.  All entries must be postmarked by January 3, 2020 and received by January 10, 2020.  Limit of one (1) mail entry per outer envelope.  Copied/mechanically reproduced mail entries will not be accepted.

  1. Entry Restrictions: Limit one (1) entry per person during the Sweepstakes Period, regardless of the method of entry.  Violation of this entry limit will result in only the initial entry being accepted.  But, Sponsor reserves the right to void all entries (and disqualify any entrant from the Sweepstakes altogether as well as to prohibit such entrant from participating in future promotions offered by Sponsor) if Sponsor determines in its sole discretion that a given person has engaged in egregious, blatant or repeated violations of the entry limit.  Proof of submission of entry does not constitute proof of receipt of same or proof of entry.  All entries become the sole property of the Sponsor. Sponsor and its agencies assume no responsibility for late, lost, illegible/garbled, incomplete, damaged, inaccessible, corrupted or jumbled entries/text message/SMS transmissions or mail entries (as applicable), regardless of cause; and, all such entries are void. Sponsor and its agencies are also not responsible for postage due mail.   
  1. Prizes: Three (3) Grand Prizes will be awarded.  Winners will each receive a VIP “Hometown Hangout” experience.  Prize includes two (2) VIP private suite tickets (for *winner and one (1) guest) to attend a Pro Basketball Game in Atlanta, GA, between February 1, 2020 through March 15, 2020 (basketball game date will be determined by Sponsor at its sole discretion, with both winners and their guests attending the same basketball game and sharing the same private suite; winners will be advised of date of basketball game at time of winner notification if not sooner), round-trip coach air travel for winner and one (1) verified guest from a major commercial airport nearest winner’s residence**, three (3) days/two (2) nights consecutive hotel accommodations for winner and one (1) guest based on double occupancy (standard room), and one (1) $500.00 Gift Card to be used towards additional transportation expenses.  Winner’s guest must be 21 years of age or older and a legal resident of the United States or District of Columbia and must sign and return a liability release and publicity release (where lawful) prior to issuance of travel documents.   Grand Prize winner and winner’s guest must travel together on same itinerary as set by Sponsor in its sole discretion.  All other expenses not specified in these Official Rules are the sole responsibility of a winner.  If a winner cannot take the trip to Atlanta to attend the Pro Basketball Game on the date designated by Sponsor, prize will be forfeited in its entirety and an alternate may be selected at Sponsor’s sole discretion (time permitting).  Receipt of Grand Prize (including Gift Card component of same) is contingent upon winner taking the trip to Atlanta on the designated date; no component of Grand Prize will be awarded if winner cannot take the trip to Atlanta on the designated date.   No other prize will be awarded.

VIP private suite tickets include access to the Pro Basketball Game and may include a meet and greet opportunity with at least one member of Migos (time and other details/restrictions of meet and greet opportunity will be provided to a winner at time of prize notification) assuming that this prize element is available; and, if this prize element is not available for any reason, Sponsor and its designees (including UMG and the management/representation of Migos) will not have any liability of any kind to a winner except for the other, remaining elements of the Grand Prize.  Should the meet and greet opportunity be awarded, such prize element is offered subject to the professional commitments and availability of the members of Migos; and, Sponsor and its designees (including UMG and the management/representation of Migos) make no representation or warranty the member(s) of Migos  will be available for any prescribed amount of time or at all and shall have no liability of any kind [except for the other, remaining elements of the Grand Prize] if the meet and greet opportunity is initially awarded but no members of Migos are  available for any reason.  Should the meet and greet opportunity be awarded, member(s) of Migos participating in same may (or may not) in their sole discretion (a) autograph items or (b) pose for photographs/videos with winners and guest. Meet and greet opportunity will be supervised by representatives of Sponsor, UMG and/or the management/representation of Migos. Winners and their guests understand and agree that Sponsor and its designees (including UMG and the management/representation of Migos)  may but are in no way obligated to photograph, videotape or otherwise record the meet and greet opportunity; as between winner on the one hand and Sponsor and its designees (including UMG and the management/representation of Migos) on the other, Sponsor and its designees shall own any and all rights to any such photograph/video/recordation.

*If a winner chooses to travel without a guest, he/she will receive the Grand Prize in increments appropriate for a single traveler (i.e., a winner him/herself), including only one (1) ticket to Pro Basketball Game and no substitute prize or compensation will be awarded in conjunction therewith.

**If  a winner’s residence is within reasonable driving distance of Atlanta, Georgia (as determined by Sponsor in its sole discretion), he/she will be responsible for ground transportation; and, a winner will not receive any substitute prize or compensation in conjunction with such substitution.

Alcohol beverages are not part of prize.  Pro Basketball  Game tickets are subject to Terms and Conditions stated thereon; this include a prohibition on the resale of the tickets.  Winner and/or winner’s guest must abide by all venue policies as well as follow instructions of Sponsor and its designees (including UMG) and the management/representation of Migos) as well as the management/representation of Migos (with respect to meet and greet opportunity element of Grand Prize).  Sponsor reserves the right to revoke full or partial prize from any winner and/or winner’s guest who it or venue personnel deem may, in its sole discretion, behave in an inappropriate, belligerent or unruly manner, be a safety risk, have violated any venue policy or law, or may bring Sponsor and/or designees (including UMG and the management/representation of Migos) into disrepute.  The preceding includes but is not limited to the conduct of a winner and winner’s guest in utilizing the meet and greet opportunity element of the Grand Prize (if and to the extent applicable); by way of example, taunting, physically and/or verbally abusing member(s) of Migos.  Approximate Retail Value of Prize:  up to $3,500.00 each.  Total Approximate Retail Value of Prizes:  up to $10,500.00.  Should actual value of Grand Prize be less than the stated Approximate Retail Value, a winner will not receive the difference in cash or otherwise.

  1. Winners’ Determination/Odds: Winners will be determined in a random drawing on or about January 10, 2020 by HP2 Promotions, an independent organization, whose decisions will be final in all matters relating to this Sweepstakes or Sponsor.  Odds of winning will be determined by the total number of eligible entries received.  Winners will be notified by text message, email or phone (specific method[s] of notification being of Sponsor’s sole choosing as well as depending upon method used to enter the Sweepstakes) on or about January 10, 2020 and will be required to sign an affidavit of eligibility and liability release within three (3) days notification (or such shorter amount of time as indicated thereon) of notification or prize will be forfeited and may be awarded to another winner at Sponsor’s sole discretion, time permitting.  In the event of noncompliance with this requirement or if potential winner cannot be contacted for any reason, prize will be forfeited without compensation of any kind and an alternate winner may be selected as set forth above (time permitting). 
  1. General Conditions: Entry in the Sweepstakes constitutes an entrant’s full and unconditional agreement to abide by and accept the terms and conditions of these Official Rules.  No prize substitution except at Sponsor’s sole discretion for prize of comparable value (excluding meet and greet component of Grand Prize, as discussed above).  Prize is not redeemable/exchangeable for cash.  Prize is not transferable except with Sponsor’s prior consent which may be granted or withheld in its sole discretion without liability of any kind.  All federal, state and local taxes on said prize are a winner’s sole responsibility.  By accepting said prize, a winner waives the right to assert as a cost of winning said prize, any and all costs of redemption or travel to redeem said prize and any and all liability that might arise from redeeming or seeking to redeem said prize. All costs and expenses associated with prize acceptance and use that are not specified herein are the sole responsibility of a winner.

Taxes on said prize are a winner’s sole responsibility.  If value of said prize is $600 or more, a winner will be issued W-9 IRS Tax Form with the Affidavit of Eligibility and Release and a subsequent 1099 IRS Form.  Upon receipt of said prize, a winner shall be required to comply with any and all applicable federal, state and local law, rules and regulations.


  1. Releases: By participating, entrant indemnifies, releases and agrees to hold harmless (a) Mark Anthony Brands Inc., UMG, the management/representation of Migos and their respective parent companies, subsidiaries, divisions, affiliates, prize suppliers, and advertising and promotion agencies; (b) the directors, officers, agents, representatives, shareholders, employees, successors and assigns of any of the above organizations; (c) the individual members of Migos (“Released Entities”) from any and all liability arising from participating in the Sweepstakes, any Sweepstakes-related activity and/or the acceptance, receipt, possession or use/misuse of any prize (as applicable).  By accepting prize, where lawful, winner agrees to the use of his/her name, address (city, state), photograph, image, likeness, statements and other indicia of persona for advertising/publicity/trade purposes without further compensation or any notice or approval.  The preceding includes but is not limited to any photographing/videotaping/recording of the meet and greet opportunity component of Grand Prize as per Rule 6 above.
  1. Text Message Entry Conditions: By participating in the Sweepstakes, you authorize Sponsor to communicate with you by text messaging solely regarding Sweepstakes participation for the duration of the Sweepstakes.  In case of dispute as to identity of a text message entrant, entry will be declared made by the authorized account holder of the cellular provider. “Authorized Account Holder” is defined as the natural person who is assigned a number by the cellular provider or as shown on the cellular provider’s records. Sponsor and its agencies are not responsible for text message communications/entries not received due to lost, failed delayed or interrupted connections or miscommunications, or due to other electronic malfunctions, delays, or errors of any kind in the transmission or receipt of text message communications/entries. Sponsor is not responsible for incorrect or inaccurate entry information, whether caused by any human or technological error that may occur in the processing of text message communications/entries in this Sweepstakes.  Any other attempted form of entry not specified herein is prohibited; no automatic, programmed, robotic or similar means of entry are permitted.
  1. Improper Conduct: Sponsor, in its sole discretion, may disqualify any entrant from participation in or use of any or all portions of this Sweepstakes, and refuse to award prize if any entrant engages in any conduct Sponsor deems to be improper, unfair, otherwise adverse to the operation of the Sweepstakes or detrimental to other entrants of the Sweepstakes.  Such improper conduct includes, without limitation, falsifying personal information required during entrant registration or prize claim, violating any term or condition stated here, accumulating entries through methods such as automated computer scripts or any other programming techniques, allowing others to use an entrant’s personal information for the purpose of accumulating entries, or intentionally trying to defraud, reverse engineer, disassemble or otherwise tamper with the computer programs/technology in connection with this Sweepstakes.  Entrants agree that Sponsor may void prize that an entrant may have won and/or require the return of prize that an entrant may have won as a rule of such importer conduct.  Entrants further acknowledge that any forfeiture of  prize and/or return of  prize shall in no way prevent Sponsor from pursuing other avenues of recourse such as criminal or civil proceedings in connection with such conduct.
  1. Sponsor’s Rights: Sponsor reserves the right, in its sole discretion, to cancel, abbreviate, or suspend this Sweepstakes should it be compromised by computer virus, program bugs, non-authorized human intervention or other causes beyond the control of the Sponsor, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order or regulation, order of any court or jurisdiction, without any compensation or liability to any entrant.  Sponsor is not responsible for any typographical, technical, or other error in the printing of the offer, administration of the promotion or in the announcement of  prizes.  In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any sweepstakes materials and the terms and conditions of the official rules, the official rules shall prevail, govern and control.

Sponsor assumes no responsibility for any damage to an entrant’s or any other person’s mobile device which is occasioned by participating in the Sweepstakes or for any computer system, phone line, hardware, software or program malfunctions, or other errors, failures, delayed computer transmissions or network connections that are human or technical in nature.  Without limiting the generality of the foregoing, Sponsor is not responsible for lost, interrupted, inaccessible or unavailable networks, servers, satellites, Internet service providers, or other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone or cable transmissions; or for any technical malfunctions, failures, difficulties or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information.  The preceding expressly includes but is not limited to any text message communications sent by or sent to Sponsor which are not properly and timely received and accessible by Sponsor or its agencies for any reason.  Sponsor has the right, in its sole discretion, to disqualify any individual who is found to be tampering with the entry process or the operation of the Sweepstakes, to be acting in violation of these Official Rules, or to be acting in an unsportsman-like or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Sweepstakes, or to annoy, abuse, threaten or harass any other person, and Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law.  Sponsor reserves the right to modify, suspend, or terminate the Sweepstakes if it determines, in its sole discretion, that the Sweepstakes is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions or other causes beyond Sponsor’s control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper play and/or feasibility of the Sweepstakes as contemplated herein.  If the Sweepstakes is modified, terminated or suspended, Sponsor will select the winners from all eligible, non-suspect text message entries received prior to and/or after the action taken by Sponsor (as appropriate) and all eligible mail entries received  or otherwise in a manner determined by the Sponsor in its sole discretion to be fair, appropriate, and consistent with these Official Rules.  Inclusion in such drawing (for text message entries, to the extent feasible) shall be each entrant’s sole and exclusive remedy under such circumstances, and, if not feasible (for text message entries), Sponsor shall not have any liability of any kind.  Only the type and quantity of prizes described in these Official Rules are available to be won in the Sweepstakes.  These Official Rules cannot be modified or amended in any way except in a written document issued in accordance with law by duly authorized representatives of Sponsor.  The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision.  In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

  1. Disputes: This Sweepstakes is governed by the laws of the State of Illinois, without respect to conflict of law/choice of law doctrines of Illinois (or of any other jurisdiction which would lead to the application of the law of any jurisdiction other than Illinois). To the fullest extent permitted by law, as a condition of participating in the Sweepstakes, entrants agree (a) that any and all disputes regarding the Sweepstakes which cannot be resolved between the parties shall be resolved individually, without resort to any form of class action, exclusively before a federal or state court located in Cook County, Illinois; (b) to the personal jurisdiction of such courts and to waive any right of inconvenient forum, change of venue or any like right; (c) that any claims, judgments and awards shall be limited to actual out-of-pocket costs incurred in entering the Sweepstakes (if any), but in no event attorney’s fees, with all other forms of remedy – including but not limited to punitive, incidental, or consequential damages and injunctive relief – being expressly waived. 
  1. Winners’ List: For winners’ information, please send a self-addressed stamped envelope to “MIGOS”, 328 S. Jefferson Street, Suite 1050, Chicago, IL 60661.  All requests must be received by February 14, 2020.  Winners’ information will be available after February 28, 2020.

Sponsor:  Mark Anthony Brands Inc., Chicago, IL  60661

© 2019 Mike’s Hard Lemonade Co., Chicago, IL.  www.mikeshard.com ® is a registered trademark and ™ is a trademark of Mike’s Hard Lemonade Co.